If you’re a coach, I will take it for granted that you’ve got a coaching mindset. Not sure what I mean? Let’s take a look at it. Most leaders are said to have a “coaching mindset.” We view them to be helpful and empathetic in nature.
Coaches value learning and developing people to be their best selves. They may even choose development over deadlines. They are excellent communicators and like to talk with others. In fact, they take deep satisfaction in bringing out the best in others, no matter which type of coaching they are involved in. Using this coaching mindset in a corporate setting to develop and empower teams can be quite effective.
It doesn’t matter what type of coaching you are interested in doing. You must have the correct coaching leadership mindset. Here are the classifications of coaching we’re discussing here.
All of these distinctions in the coaching industry require subtle differences in treatment. Still, most need the same coaching mindset we talked about earlier.
A “business mindset” focuses on holding your vision and working effectively towards results. It’s a hybrid skillset that includes many subsets. A successful business mindset stays concentrated in Metrics, Income/Expense Ratios, and Operating Procedures.
Some common thought processes characterize this way of thinking. You must:
I’m going to come right out and say it. If you are a coach and own a coaching business, you have to use both of these mindsets.
Without the empathetic, helpful nature of a coaching mindset, people won’t want to engage with you. You must take the time and put the energy into building relationships with your coaching clients.
Experience has taught us that the stronger your coaching mindset, the less likely you are to embrace a business mindset at the same time. In fact, you may find it unattractive, “salesy,” pushy, etc. The two ways of thinking must co-exist if you are to be a prosperous coach.
Much like a Yin/Yang scenario, these two parts of yourself which will add up to success are not mortal enemies. They are just two separate pieces that make up a whole when it comes to your business. You need both!
So, in case you were looking forward to the cage match… I have to tell you it’s a pillow fight at its worst. You won’t grow or even start much of a coaching business unless you reconcile the two mindsets and nurture them both.
Your ability to do this will affect every area of your business. Without the proper emphasis on the business aspect of your coaching business, you won’t be able to pay for the things you need to build and grow your coaching practice.
Think about these two types of mindset and assign yourself a score for each… that add up to 100%. To put it another way, it doesn’t need to be 50%/50%, but it should be at least 60%/40%. If you honestly can’t stomach the business mindset, invest the time and resources to get this squared away before your work anymore in your business. Don’t let this hold you back! Please pause and consider.
If you’ve found this information useful, but you’d like to explore this in-depth with me, I’m available to help!
Let’s chat some more about ways to help your business grow and prosper! I can help with your messaging and marketing needs!