We want it now. We want it effortlessly. So we look to shortcuts to reach our goals. Artificial Intelligence is one of those shortcuts.
Have you noticed how obsessed the world has become with the instant gratification technology delivers?
When we take shortcuts, we still expect to get the best results. Shortcuts are the new normal to get the job done, especially when it comes to communicating with each other.
We shoot a quick text instead of having a conversation.
We leave comments on social media instead of looking each other in the eye.
And now, some businesses are using Artificial Intelligence (AI) as a shortcut to writing materials for them in hopes of saving time and effort.
A human tells AI what it would like the program to do, such as, “I’d like a 500-word article about effective marketing tools for small businesses. I’d like to include the keywords ‘networking’ and ‘target audience’ in the piece.”
AI then casts a wide net, fishing for ideas based on your request. It will do its best to put together a piece of writing that sounds like a human wrote it, but its sole focus is to deliver general content to you.
It’s like someone giving you a pair of pants. Yay! Pants! But they are not your size or color, so you spend even more time mending them and trying to talk yourself into liking them than the time you would have spent just getting the pants for yourself.
Would an AI program deliver a random metaphor about pants like this? No way.
I’m interested in your long-term success, which means providing quality over quantity. You can have AI churn out several articles for your business. But, your customers can sense when they are reading nothing more than a formulaic sales pitch.
What’s better is asking a professional writer who easily navigates the world of writing and connecting with others to take the wheel for you.
I do this, and I’ve done it for years. I’m not a computer. I’m better, and your business deserves better. I do the job with a cup of coffee in my human hands and your audience and goals in my mind as I research and craft your piece for you.
Reach out to me, so I can learn more about the business you’ve put so much of yourself into. It’s the one shortcut that actually works because it puts human hearts and brains to work to connect.
There’s no faking that.,